Meet 'The Curator'

Meet "The Curator"

Hi my name is Jeff Casselman, and I would like to thank you first off for visiting the site today. I have had a dream to bring these creations to life, and today you are helping me to do so.

I have been working in the Media business for over 20 years, many of those spent in design. It began with self-publishing however as technology has progressed I have been forced to keep up with the latest technologies to stay relevant. These designs are a component of this; they began as covers for books but the more that I worked with them the more I came to the realization that they could be (and are) an 'art form' in their own right.  

Using AI as a Medium, not a result

There is much controversy about AI compositions. We don't have to look far to find the 'AI slop' sprinkled all over our social media feeds, but there is another aspect to using AI as a medium and that is the "HITL" (Human In The Loop) principle. While AI creates the composition, ultimately it is the human who has the control of the final product from start to finish. 

A Prompted 'Soul'

From the beginning you make the choices; if you type a simple prompt, you'll get a simple image. However in the case of these images I was using Literature as the Prompt - challenging the AI artist to find an adequate representation to represent quoted pieces of poetry and complex themes. The results speak for themselves. While the AI is of course mimicking an art style I selected, it was however doing it's very best to bridge the prompt query with the art-style which often led to surprising and unexpected results. The Fractured Man, Old Montreal are good examples of these 'happy accidents'. 

HITL: Manual refinements for color, size and resolution

When the image is made I pull it into my studio where I make all the necessary adjustments for Color, Resolution and Size. You will never find a blurry picture in this collection no matter how large it is. The online pictures cannot do these originals justice visually on your screen, the magic happens when they hit the Canvas. All these prints are tuned to 300dpi (Industry standard for High Res Printing) to create stunning visuals.

Why TVVH?

Because I have created every one of these images with an precise AI medium, fabricated them with Premium Quality Local materials and created a supply chain that is efficient and local to you. Because you want to invest in a piece that won't fade in 2 years, and will compliment your home with original concept art worked with classical themes and styles. Because you love art as much as I do, and know that this is indeed tomorrow's art, today.